The Emperor of China, and how he rewarded the inventor of chess, is the earliest example of growth at double rate, and yet it has been happening all around us since well before then.

In his 2001 paper, Raymond Kurzweil observed that “…the emergence of the first technology creating species resulted in the new evolutionary process of technology. Therefore, technological evolution is an outgrowth of–and a continuation of–biological evolution.”

The article went on to illustrate The Law of Accelerating Returns, which explains such phenomenon as Moore’s Law and why we are seeing such rapid technological advancement in the current time.

So if you’re running an online business, Kurzweil is essential reading. And so indeed is the option of Internet Marketing video training.

So new is the Internet still, that methods and practices of conducting business online are changing fast, and will continue to do so for some time.. Therefore, what may have worked for people even six months ago could be out-of-date now.

However, one single thing is common to all businesses still. Without exception, all online businesses can atttribute their success to this: A large, highly targeted list of prospects and customers which grows exponentially.

It is therefore of vital importance to choose which listbuilding software is right for you.

With the right decision, you could soon be enjoying a life of freedom while your business grows automatically. Get it wrong and you could be chained to your desk.

No one should make such a decision lightly. It is one which should be investigated thoroughly. Running an online business should be the most time-freeing things you do. It should give you more time with your family, to travel and to relax. But only if you can honestly call your business truly will it be so.

One of the chief reasons why the Internet gives us such opportunity is because word-of-mouth marketing, as we used to call it offline, is the much more powerful viral marketing online. And viral marketing is a great deal quicker and more precise than good old Chinese Whispers.

Lets look at a comparason…

If you want to refer someone to that restaurant you had such a good meal in last night, you will need to give them the name of it and the exact location or telephone number for them to have what they need to make a reservation.

There is plenty of room for error therefore.

On the other hand, when you are sent an Internet link from someone to go and visit a site, it may come to your inbox, or perhaps you saw it on a blog or even on Twitter. Then, because it is a digital link, it can not be forgotten or missrepresented. It will always be as it was when it left the website. And when you click on that link, you will be taken to precisely the page your referrer intended you to go to.

Viral marketing is so important that I often say, If you are not using viral marketing to grow your business online, then you might as well be off-line.